Dervilla Mullan, Chief Product Officer, Brandtone

Dervilla Mullan is Chief Product Officer with Brandtone, an international mobile marketing company headquartered in Dublin. The company helps brands build one-to-one relationships with consumers at scale via mobile in 12 of the world’s fastest developing markets. Dervilla is responsible for the product and platform strategy and delivery.


Prior to Brandtone, Dervilla was Director of Online & TV in eircom, accountable for developing their IP TV service and leading eircom and Meteor’s digital strategies from customer acquisition & retention through to online billing and self-service. Dervilla built a digital operating model spanning advertising, social, mobile, user experience, analytics and development.

Dervilla previously held digital roles in Telecom New Zealand, Indigo and Enterprise Ireland where she led several digital transformation programmes spanning the customer experience and value proposition.