{"id":6969,"date":"2018-11-19T16:46:19","date_gmt":"2018-11-19T16:46:19","guid":{"rendered":"https:\/\/www.version1.com\/en-us\/?p=6969"},"modified":"2018-11-19T16:46:19","modified_gmt":"2018-11-19T16:46:19","slug":"customer-success-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.version1.com\/en-us\/customer-success-customer-satisfaction\/","title":{"rendered":"Why Focusing on Satisfying Customers Won\u2019t Maintain Satisfaction"},"content":{"rendered":"<h2>Our Customer Success team weighs in<\/h2>\n<p>Focusing on satisfying customers won\u2019t maintain world-class Customer Satisfaction and develop lifelong Customer Journeys\u2026<strong>but focusing on Customer Success will.<\/strong><\/p>\n<p>To explain, let&#8217;s look back 18 months to the beginning of our organisation\u2019s Customer Success journey. We were becoming conscious of the fact that Version 1\u2019s success could become our biggest challenge \u2013 namely our rapid growth driven by our commitment since 2013 to grow 30% year-on-year. As many enterprise-scale organisations will concur, hitting critical mass of customers and scaling rapidly can put you at risk of losing the spark that makes your company who you are at heart.<\/p>\n<blockquote><p>As many enterprise-scale organisations will concur, hitting critical mass of customers and scaling rapidly can put you at risk of losing the spark that makes your company who you are at heart.<\/p><\/blockquote>\n<p>Since inception in 1996, Version 1 has grown from 5 employees with an annual turnover of \u20ac300K to a 1,200-strong workforce with revenues of \u20ac120M in 2018. \u00a0It is fair to call this genuinely incredible growth. However, we were cautious as we continued to expand our customer-base across the UK and Ireland, guided by our newly appointed CEO Tom O\u2019Connor\u2019s vision to \u2018<strong>Preserve Our<\/strong> <strong>Core and Stimulate Progress\u2019. <\/strong><\/p>\n<p>Preserving the Core meant that lots of things wouldn\u2019t change \u2013 our Core Values, our Mission, our relentless focus on Customer Satisfaction and Employee Empowerment, but stimulating progress meant that we were always aiming to improve on our previous successes.<\/p>\n<p>If we were to maintain our close relationships and Customer Satisfaction scores as we grew rapidly, we would need to capture what made Version 1 special to a smaller number of customers and apply these principles at a much broader scale. We looked at the underlying reasons that customers always partnered with us and our feedback from years of quarterly customer surveys \u2013 and time and time again it was our focus <strong>on Customer First, Excellence <\/strong>and <strong><em>\u2018going the extra mile\u2019 <\/em><\/strong>that were called out by customers. How would we reassure ourselves, our people and our customers that this unique reputation for close relationships wouldn\u2019t get lost in our growth?<\/p>\n<h3>A Shift in Mindset<\/h3>\n<p>We came to the realisation that focusing on satisfying customers wouldn\u2019t maintain our world-class Customer Satisfaction, because focusing on \u2018satisfying\u2019 didn\u2019t get us to where we are today with our customer relationships. \u2018Going the extra mile\u2019 and focusing on their success won these life-long relationships and our world-class Customer Satisfaction scores. To aim to \u2018satisfy\u2019 our customers is to meet their needs, but to <strong>go the extra mile to help them succeed<\/strong> delights them. With this realisation, our questions were answered, and our mindset shifted.<\/p>\n<p>We made the decision to <strong>commit 100% to Customer Success<\/strong> and announced our new vision:<\/p>\n<blockquote><p>To Be World Leaders in Customer Success By 2021.<\/p><\/blockquote>\n<p>This started with recognising the key difference between Customer Satisfaction and Customer Success and understanding how to stimulate growth while preserving our core.<\/p>\n<p>To make this happen, we needed to grow and structure a new team dedicated to delighting our customers and enabling their success \u2013 at scale. The team was tasked with taking the reigns of Customer Success to champion that vision and to continue advancing the organisational change that being a world leader in Customer Success would demand.<\/p>\n<h3>The 3 E&#8217;s Methodology<\/h3>\n<p>We set out our Customer Charter \u2013 our commitment to our Customers to deliver the highest quality service and support with a relentless focus on business benefits.\u00a0\u00a0Our Customer Success strategy is based on the 3\u2019E\u2019s methodology:<\/p>\n<blockquote><p>Easy to do Business with, Effective in everything we do and Empathetic towards our Customers.<\/p><\/blockquote>\n<p>Over and above the three E\u2019s, we committed to <strong>delivering value-add and innovation.<\/strong>\u00a0 We sanity-checked our strategy with the people that count the most \u2013 a subset of Customers \u2013 to make sure it made sense to them. They said, \u201cBring it on!\u201d\u00a0and we established an empowered Customer Success Team \u2013 a dedicated army of experienced consultants, inherently wired to drive Customer Success, upholding our Core Values of Honesty &amp; Integrity, Excellence and Customer First.<\/p>\n<p>Their mission is not to satisfy the customers\u2019 requests to receive a \u2018good\u2019 Customer Satisfaction score. Their mission is to encompass the greater goal of making a real difference to the customer\u2019s business and the strategic focus of their objectives is to deliver tangible value-add. Our belief is by relentlessly focusing on making a real difference, the \u2018great\u2019 Customer Satisfaction Scores will follow.<\/p>\n<p>The road to advancing organisational change had several aspects to consider as any significant change at Version 1 must take into account our balanced operational model. For the past 20 years we have worked hard to deliver on three commitments; <strong>making a real difference for our customers, building an empowering culture and growing a strong organisation for the future<\/strong>. Those looking for a short-term result or an easier road might sacrifice one benefit for another, but at Version 1 we never have, and never will. We know that our greatest strength is balance across all three; our customers, people and company.\u00a0<a href=\"https:\/\/www.version1.com\/about-version-1\/\"><strong>This is\u00a0The Version 1 Difference<\/strong><\/a><strong>.<\/strong><\/p>\n<blockquote><p>In Customer Success, there is no sales playbook&#8230;<\/p><\/blockquote>\n<p><strong>\u00a0<\/strong>With advancing a cross-organisational shift in mindset, we had to take into account how shifting more focus to one particular area could potentially impact another. In Customer Success, there is no sales playbook. Instead we are armed with a very transparent Customer Charter \u2013 which guarantees to our customers that we will commit to <strong>making a real, tangible and measurable difference to <\/strong><strong>their business,<\/strong> and our belief that by doing so, our employees will feel happy and empowered.<\/p>\n<p>Happiness has a domino effect, and we had to start with our employees \u2013 to ensure they were empowered, informed and prepared for action. We realised early on that setting up a Customer Success team without embedding true organisational change would be a very expensive failure. We rolled out a series of organisational change waves to ensure a <strong>Customer Success philosophy<\/strong> was woven into the fabric of the broader organisation.\u00a0 Over 650 Version 1 employees took part in Customer Success workshops.<\/p>\n<p>What does this type of change look like so far across the three side of our triangle? Below is a sample where a customer was at risk of becoming unhappy in Q1 of 2018 \u2013 and a Customer Success team engaged with the customer to deliver agreed and tangible business benefits and as a result the satisfaction of this major customer rose rapidly over the coming months, in tandem with growth in revenue on the account.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.version1.com\/wp-content\/uploads\/2026\/06\/Blog-Graph.jpg\" alt=\"\" loading=\"lazy\"><\/p>\n<p>Our operational model is all about strength in balance, and we see this is true for our Customer Success Efforts. As you can see above, where Customer Satisfaction dips \u2013 employee satisfaction dips. Over the quarter, the happiness of the customer increased, and the happiness of our consultants followed suit \u2013 or visa-versa.<\/p>\n<p>They remained inextricably linked into the last quarter, both rising together to achieve maximum Customer Satisfaction and world-class employee engagement scores. The efforts of our Customer Success team were undeniable across our data over the past 18 months \u2013 and the strong relation between engaged and empowered employees and happy customers \u2013 the domino effect of happiness &#8211; was self-evident.<\/p>\n<h3>A Vision For Success<\/h3>\n<p>What is next for our vision to be world leaders in Customer Success? Well, we continue to bring waves of organisational changes to our people and continue to tie our objectives with customers to our long-standing mission of <strong>making a real difference to our customers\u2019 businesses.<\/strong><\/p>\n<p>Our focus moving towards 2021 will be about continuing to empower our employees who in turn will not satisfy but <strong>delight our customers<\/strong> by driving their successes.<\/p>\n<p>In conclusion, taking into account the hundreds of customer surveys, the 650+ Version 1 workshop attendees, the thousands of data points studied and the hundreds of real differences made to our customers\u2019 businesses, we have come to the firm conclusion that focusing on simply satisfying customers will never lead to maintaining our world-class Customer Satisfaction scores and lifelong relationships going forward, but focusing on Customer Success will.<\/p>\n<p><strong>About Version 1 <\/strong><\/p>\n<p><em>Version 1 is proudly shortlisted for <\/em><strong><a href=\"https:\/\/www.version1.com\/news\/cx-impact-awards-shortlist\/\"><em>The Inaugural Irish CX Impact Awards<\/em><\/a><\/strong><em> which are coming up on the 21st of November. Version 1\u2019s vast expertise in outstanding Customer Experience has been recognised in the category for the <strong>Customer Experience Impact in Business IT &amp; Technology Award.<\/strong><\/em><\/p>\n<p><strong>Follow us on <a href=\"https:\/\/www.linkedin.com\/company\/version-1\/\">LinkedIn<\/a> or <a href=\"https:\/\/twitter.com\/Version1Tweets\">Twitter<\/a> to read our next blog post in this series.<\/strong><\/p>\n<p><strong><em>Learn more about Version 1, Our Difference, and our Customer Success Stories below:<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our Customer Success team weighs in Focusing on satisfying customers won\u2019t maintain world-class Customer Satisfaction and develop lifelong Customer Journeys\u2026but focusing on Customer Success will. To explain, let&#8217;s look back 18 months to the beginning of our organisation\u2019s Customer Success journey. We were becoming conscious of the fact that Version 1\u2019s success could become our [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[104],"industry":[],"class_list":["post-6969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-corporate-updates"],"acf":[],"translations":[{"blog_id":1,"post_id":6969,"name":"Europe","code":"EN-GB","hreflang":"en-gb","url":"https:\/\/www.version1.com\/blog\/customer-success-customer-satisfaction\/","is_current":false},{"blog_id":13,"post_id":6969,"name":"Americas","code":"EN-US","hreflang":"en-us","url":"https:\/\/www.version1.com\/en-us\/customer-success-customer-satisfaction\/","is_current":true}],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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