{"id":7239,"date":"2021-09-01T11:29:19","date_gmt":"2021-09-01T11:29:19","guid":{"rendered":"https:\/\/www.version1.com\/en-us\/?p=7239"},"modified":"2021-09-01T11:29:19","modified_gmt":"2021-09-01T11:29:19","slug":"do-your-applications-support-your-customer-journey","status":"publish","type":"post","link":"https:\/\/www.version1.com\/en-us\/do-your-applications-support-your-customer-journey\/","title":{"rendered":"Do Your Applications Support Your Customer Journey?"},"content":{"rendered":"<h2>Digital Transformation in Practice\u00a0<\/h2>\n<p>Before looking at the <a href=\"https:\/\/www.version1.com\/news\/application-modernisation-azure-tools-and-platforms\/\">applications<\/a> your business relies on, ask yourself:<\/p>\n<ul>\n<li>How do your customers access your service?<\/li>\n<li>Can the customer journey be improved?<\/li>\n<\/ul>\n<p>It is key to remember that a digital journey may be fragmented. They may start a transaction, become distracted, and return later expecting to pick up where they left off.\u00a0 <b><\/b>Such fragmentation means that organisations need to transition towards more service-oriented architecture with small discreet microservices that support breaks in the fulfilment process.\u00a0 The best way to demonstrate this stage of the digital transformation process is through example.<\/p>\n<p>Version 1 worked with the <a href=\"https:\/\/www.version1.com\/news\/version-1-daera-neueda\/\">Department of Agriculture, Environment and Rural Affairs<\/a> in Northern Ireland (DAERA) to transform its paper-based system for farmers to apply for Common Agriculture Policy funding. Within 3 years this project moved all applications online, previously just 48% were completed digitally.<b><\/b><\/p>\n<p>While the original system was partially digitised, it didn\u2019t integrate with the mapping software and couldn\u2019t precisely determine field boundaries and other essential data required to make an accurate claim. This was problematic for both DAERA and farmers, who may have faced penalties for inaccurate applications and delayed payments.<\/p>\n<h2>Delivering Real Results\u00a0<\/h2>\n<p>The entirely digitised solution meant that farmers could start and complete their application at a time and location convenient to them. Geospatial technology ensured the validity of claims, identified errors early in the process and allowed issues to be resolved before final submission.<b><\/b><\/p>\n<p>Jason Foy, Head of Payments at DAERA said, \u201cThis positive result demonstrates that farmers recognise the advantages of our online application and this will allow the Department to consolidate and further improve the service we provide to the farming industry. Importantly, we have met our legal requirement to the European Commission to have 100% land claimed online by 2018.\u201d<\/p>\n<p>Here at Version 1, we aim to improve our Customer Journey with <a href=\"https:\/\/www.version1.com\/blog\/digital-services-improving-customer-journey-dapx\/\">DAPx<\/a>, which enables our customers to transform their business faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Transformation in Practice\u00a0 Before looking at the applications your business relies on, ask yourself: How do your customers access your service? Can the customer journey be improved? It is key to remember that a digital journey may be fragmented. They may start a transaction, become distracted, and return later expecting to pick up where [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[108],"industry":[],"class_list":["post-7239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-application-modernisation"],"acf":[],"translations":[{"blog_id":1,"post_id":7239,"name":"Europe","code":"EN-GB","hreflang":"en-gb","url":"https:\/\/www.version1.com\/blog\/do-your-applications-support-your-customer-journey\/","is_current":false},{"blog_id":13,"post_id":7239,"name":"Americas","code":"EN-US","hreflang":"en-us","url":"https:\/\/www.version1.com\/en-us\/do-your-applications-support-your-customer-journey\/","is_current":true}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do Your Applications Support Your Customer Journey? | Version 1 (US)<\/title>\n<meta name=\"description\" content=\"Ask yourself if your applications support your Customer Journey. Discover how to implement Digital Transformation in customer services. Read on today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.version1.com\/en-us\/do-your-applications-support-your-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Your Applications Support Your Customer Journey? | Version 1 (US)\" \/>\n<meta property=\"og:description\" content=\"Ask yourself if your applications support your Customer Journey. Discover how to implement Digital Transformation in customer services. 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