{"id":6065,"date":"2026-06-15T15:47:02","date_gmt":"2026-06-15T15:47:02","guid":{"rendered":"https:\/\/www.version1.com\/en-us\/?p=6065"},"modified":"2026-08-13T06:14:26","modified_gmt":"2026-08-13T06:14:26","slug":"user-centred-design","status":"publish","type":"services","link":"https:\/\/www.version1.com\/en-us\/services\/strategy-design-and-change-consultancy\/user-centred-design\/","title":{"rendered":"User-centred design"},"content":{"rendered":"\n\n<section class=\"page-banner\">\n    <div class=\"page-banner__inner\">\n        <div class=\"page-banner__background\">\n                            <img width=\"900\" height=\"600\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Envato-technology-software-business-office-programming-pe-2026-01-09-08-16-55-utc.png.webp\" class=\"page-banner__image\" alt=\"Two colleagues collaborating at a glass whiteboard, reviewing and mapping ideas during a strategy and innovation workshop.\" fetchpriority=\"high\" 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d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                        <\/span>\n                                                                                                                <span class=\"page-banner__breadcrumbs-current\" aria-current=\"page\">\n                                            User-centred design                                        <\/span>\n                                                                    <\/li>\n                                                    <\/ol>\n                    <\/nav>\n                <\/div>\n            <\/div>\n        \n        <div class=\"container-wide\">\n            <div class=\"page-banner__wrapper\">\n                                    <div class=\"page-banner__content\" data-aos=\"fade-up\" data-aos-duration=\"600\">\n                        \n                                                    <h1 class=\"page-banner__title h2\">User-centred design: Transforming services for people<\/h1>\n                        \n                                                    <div class=\"page-banner__description\">\n                                <div id=\"block_f1a9b2aee49bb851cf577620d72774a6\" class=\"hero hero--left hero--padding-default hero--has-image block--default hero--normal linear-bg right-line-overlay block--margin\">\n<div class=\"hero__content\">\n<div class=\"hero__excerpt\">\n<p><span class=\"TextRun SCXW9903430 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9903430 BCX0\">Putting people first: services shaped by evidence and empathy.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                            <\/div>\n                        \n                        \n                                                                                <div class=\"page-banner__ctas\">\n                                                                    <a href=\"https:\/\/www.version1.com\/en-us\/contact-us\/\" class=\"button button--with-icon page-banner__cta\" role=\"button\" aria-label=\"Contact us\"><span class=\"button__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg><\/span><span class=\"button__text\">Contact us<\/span><\/a>                            <\/div>\n                                            <\/div>\n\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"multi-column\">\n        <div class=\"container\">\n        <div class=\"multi-column__layout multi-column__layout--equal multi-column__layout--cols-2\">\n                                                \n                                            <div class=\"multi-column__col multi-column__col--content\" data-aos=\"fade-up\" data-aos-delay=\"160\">\n                                                            <h2 class=\"multi-column__heading h3\">Better understanding leads to better services. Better services lead to better outcomes.<\/h2>\n                            \n                            \n                            \n                                                    <\/div>\n                                                        \n                                            <div class=\"multi-column__col multi-column__col--content\" data-aos=\"fade-up\" data-aos-delay=\"240\">\n                            \n                                                            <div class=\"multi-column__content standard-body\"><p><span data-contrast=\"none\">Without a clear understanding of user needs across every channel and touchpoint, you cannot improve outcomes or sustain meaningful change.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Services designed around real user evidence reduce failure demand, lower support costs and deliver better outcomes for the people who depend on them.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For over 15 years, we have delivered a broad range of user-centred services across complex public and private sector programmes.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our work has passed government level assessment, and prevented hundreds of costly operational errors.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Building on this foundation, we provide tailored solutions that deliver measurable and lasting impact for organisations seeking to transform their services.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n<\/div>\n                            \n                            \n                    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fill=\"transparent\">\n      <path d=\"M 23.25812149047852 21.23875999450684 L 2.577291011810303 21.23875999450684 L 12.91770648956299 3.036754846572876 L 23.25812149047852 21.23875999450684 Z\" stroke=\"none\"><\/path>\n      <path d=\"M 12.91770648956299 6.073482513427734 L 5.154569625854492 19.73875999450684 L 20.68084335327148 19.73875999450684 L 12.91770648956299 6.073482513427734 M 12.91770648956299 0 L 25.83541679382324 22.73875999450684 L -3.814697265625e-06 22.73875999450684 L 12.91770648956299 0 Z\" stroke=\"none\" fill=\"#01c6c2\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                <\/button>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"image-text image-text--inverted  block-theme-light block-surface-white\">\n    \n    <div class=\"container-wide\">\n        <div class=\"image-text__layout\">\n            <div class=\"image-text__media\" data-aos=\"fade-up\">\n                <div class=\"image-text__media-inner\">\n                                            <div class=\"image-text__media-item\">\n                            <img width=\"900\" height=\"600\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-professionals-collaborating-on-ideas-at-white-boar-2026-01-11-11-11-47-utc.png.webp\" class=\"image-text__image\" alt=\"Team collaborating in a modern office, reviewing ideas on a glass whiteboard during a business transformation workshop.\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 100vw, 48vw\" srcset=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-professionals-collaborating-on-ideas-at-white-boar-2026-01-11-11-11-47-utc.png.webp 900w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-professionals-collaborating-on-ideas-at-white-boar-2026-01-11-11-11-47-utc-300x200.png.webp 300w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-professionals-collaborating-on-ideas-at-white-boar-2026-01-11-11-11-47-utc-768x512.png.webp 768w\" \/>                        <\/div>\n                    \n                                            <div class=\"image-text__frame\" aria-hidden=\"true\">\n                            <svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"651.4\"\n  height=\"563.3\"\n  viewBox=\"-5 -5 661.4 573.3\"\n  fill=\"none\"\n  overflow=\"visible\">\n  <path\n    class=\"image-accordion__frame-static-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 Z\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n  <path\n    class=\"image-accordion__frame-animated-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 L 651.4 563.3\"\n    pathLength=\"1\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n<\/svg>                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"image-text__content\" data-aos=\"fade-up\" data-aos-delay=\"120\">\n                \n                \n                \n                                    <h2 class=\"image-text__heading h4\">Our user-centred design offering  <\/h2>\n                \n                                    <div class=\"image-text__description standard-body\">\n                        <p><span data-contrast=\"none\">We design evidence-led services from discovery through to live, grounding every decision in research and analysis.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:15398909,&quot;335559739&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Where services need people to change how they work, we apply <\/span><a href=\"https:\/\/www.version1.com\/home\/organisational-change-management-framework\/\"><span data-contrast=\"none\">REACH<\/span><\/a><span data-contrast=\"none\">, our proprietary change management framework, to ensure individual adoption and organisational enablement move together for lasting results.<\/span><\/p>\n                    <\/div>\n                \n                                    <div class=\"image-text__cta-wrap\">\n                        <a href=\"https:\/\/www.version1.com\/en-us\/services\/ai-strategy-and-implementation\/organisational-change-management-framework\/\" class=\"button button--with-icon image-text__cta button-outline-dark\" role=\"button\" aria-label=\"Learn more\"><span class=\"button__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg><\/span><span class=\"button__text\">Learn more<\/span><\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"sidebar-grid  block-theme-light block-surface-putty\">\n        <div class=\"container-wide\">\n        <div class=\"sidebar-grid__layout\">\n                            <div class=\"sidebar-grid__intro\" data-aos=\"fade-up\">\n                                            <div class=\"sidebar-grid__intro-copy h4\">\n                            <p>Benefits of a user-centred design approach<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            \n                            <div class=\"sidebar-grid__grid sidebar-grid__grid--cols-4\">\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Support-Person-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p><span class=\"TextRun SCXW75969529 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75969529 BCX0\">Services designed around real user needs, <\/span><span class=\"NormalTextRun SCXW75969529 BCX0\">increasing adoption, <\/span><span class=\"NormalTextRun SCXW75969529 BCX0\">reducing support demand and rework from the outset.<\/span><\/span><\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Enterprise-Apps-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p>Decisions grounded in evidence, not assumption, lowering delivery risk at every phase.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Cog-System-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p>Inclusive, accessible design that meets WCAG standards and serves all user groups.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Document-Check2-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p>Measurable outcomes tied to KPIs, giving stakeholders clear visibility of service performance.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Data-Loading-POS-RGB-1.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p>Sustainable adoption supported by REACH, embedding new behaviours into daily working practice.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-ASPIRE-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p>Internal capability built throughout, so progress continues after we step away.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Person-Search-CV-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                            \n                                                            <div class=\"sidebar-grid__content\"><p><span class=\"TextRun Highlight SCXW188989100 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW188989100 BCX0\">Targeted, proportionate research focused on the decisions that matter, not volume for its own sake.<\/span><\/span><\/p><\/div>\n                            \n                                                                                <\/article>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"single-column-content single-column-content--container-large single-column-content--align-left  pb-none\">\n    \n    <div class=\"container--large\">\n        <div class=\"single-column-content__inner\" data-aos=\"fade-up\">\n                            <h2 class=\"single-column-content__heading h3\">The evidence for user-centred design <\/h2>\n            \n                            <div class=\"single-column-content__content standard-body\">\n                    <div id=\"block_23df23823b0f12ccfde4bf395f302e69\" class=\"block wysiwyg block--default no-margin\">\n<div class=\"mon-row\">\n<div class=\"wysiwyg__content wysiwyg__content--12\">\n<p><span data-contrast=\"auto\">When services are designed around real user needs, the results are measurable.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block_cf36b08cc48944f1d3ef7972255ae2a8\" class=\"block content-image no-margin block--default\">\n<div class=\"mon-row\">\n<div class=\"content-image__grid content-image--left\"><\/div>\n<\/div>\n<\/div>\n                <\/div>\n            \n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"image-text image-text--inverted\">\n    \n    <div class=\"container-wide\">\n        <div class=\"image-text__layout\">\n            <div class=\"image-text__media\" data-aos=\"fade-up\">\n                <div class=\"image-text__media-inner\">\n                                            <div class=\"image-text__media-item\">\n                            <img width=\"1024\" height=\"683\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-1024x683.jpeg.webp\" class=\"image-text__image\" alt=\"overhead view of a group of people in a meeting. 2 are shaking hands\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 100vw, 48vw\" srcset=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-1024x683.jpeg.webp 1024w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-300x200.jpeg.webp 300w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-768x512.jpeg.webp 768w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-1536x1025.jpeg.webp 1536w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2021\/01\/pexels-photo-3183197-2048x1367.jpeg.webp 2048w\" \/>                        <\/div>\n                    \n                                            <div class=\"image-text__frame\" aria-hidden=\"true\">\n                            <svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"651.4\"\n  height=\"563.3\"\n  viewBox=\"-5 -5 661.4 573.3\"\n  fill=\"none\"\n  overflow=\"visible\">\n  <path\n    class=\"image-accordion__frame-static-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 Z\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n  <path\n    class=\"image-accordion__frame-animated-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 L 651.4 563.3\"\n    pathLength=\"1\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n<\/svg>                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"image-text__content\" data-aos=\"fade-up\" data-aos-delay=\"120\">\n                \n                \n                \n                                    <h2 class=\"image-text__heading h4\">Transforming teacher recruitment<\/h2>\n                \n                                    <div class=\"image-text__description standard-body\">\n                        <p><span class=\"TextRun SCXW264162392 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW264162392 BCX0\">Schools in England needed a better way to recruit teachers and education support staff, without using expensive advertising routes. We supported a transformation programme from discovery to live, embedding user-centred design across every product team. Continuous research across multiple user types, A\/B testing, card <\/span><span class=\"NormalTextRun SCXW264162392 BCX0\">sorts<\/span><span class=\"NormalTextRun SCXW264162392 BCX0\"> and content testing shaped a service built around what teachers and schools <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW264162392 BCX0\">actually needed<\/span><span class=\"NormalTextRun SCXW264162392 BCX0\">. 87% of schools signed up to the platform, saving multiple millions a year in paid advertising.<\/span><\/span><span class=\"EOP Selected SCXW264162392 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n                    <\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"image-text\">\n    \n    <div class=\"container-wide\">\n        <div class=\"image-text__layout\">\n            <div class=\"image-text__media\" data-aos=\"fade-up\">\n                <div class=\"image-text__media-inner\">\n                                            <div class=\"image-text__media-item\">\n                            <img width=\"1000\" height=\"562\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-people-stand-behind-transparent-glass-wall-listen-2026-03-11-00-52-02-utc.png.webp\" class=\"image-text__image\" alt=\"Team members collaborating in a workshop, placing sticky notes on a glass board while mapping ideas and priorities for a service design project.\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 100vw, 48vw\" srcset=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-people-stand-behind-transparent-glass-wall-listen-2026-03-11-00-52-02-utc.png.webp 1000w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-people-stand-behind-transparent-glass-wall-listen-2026-03-11-00-52-02-utc-300x169.png.webp 300w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/07\/Envato-people-stand-behind-transparent-glass-wall-listen-2026-03-11-00-52-02-utc-768x432.png.webp 768w\" \/>                        <\/div>\n                    \n                                            <div class=\"image-text__frame\" aria-hidden=\"true\">\n                            <svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"651.4\"\n  height=\"563.3\"\n  viewBox=\"-5 -5 661.4 573.3\"\n  fill=\"none\"\n  overflow=\"visible\">\n  <path\n    class=\"image-accordion__frame-static-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 Z\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n  <path\n    class=\"image-accordion__frame-animated-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 L 651.4 563.3\"\n    pathLength=\"1\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n<\/svg>                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"image-text__content\" data-aos=\"fade-up\" data-aos-delay=\"120\">\n                \n                \n                \n                                    <h2 class=\"image-text__heading h4\">Building a product-led organisation<\/h2>\n                \n                                    <div class=\"image-text__description standard-body\">\n                        <p><span data-contrast=\"none\">A global engineering company wanted to become genuinely product-led. We embedded senior user-centred design people into their leadership team, worked alongside them to define a product operating model and built the relationships needed to make change stick.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:480}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The result: a five-year product strategy, shared principles the whole leadership got behind, and the internal capability to sustain it.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\n                    <\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"card-carousel\" >\n        <div class=\"container-wide\">\n        <div class=\"card-carousel__layout\">\n            <div class=\"card-carousel__intro\">\n                \n<div class=\"section-top\" data-aos=\"fade-up\">\n    <div class=\"section-top__left\">\n        \n                                    <h2 class=\"section-top__heading h3\">Related insights<\/h2>\n                    \n            <\/div>\n\n    <\/div>\n            <\/div>\n\n            <div class=\"card-carousel__rail\">\n                                    <div class=\"swiper card-carousel__swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                            <div class=\"swiper-slide card-carousel__slide\">\n                                    <article class=\"card-carousel__item\">\n                                        <a class=\"card-carousel__card\" href=\"https:\/\/www.version1.com\/en-us\/blog\/inclusive-research-at-pace-how-ai-helped-us-listen-to-the-users-who-are-hardest-to-reach\/\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                                                            <div class=\"card-carousel__badge small-body\">Blog<\/div>\n                                            \n                                                                                            <div class=\"card-carousel__body\">\n                                                                                                            <p class=\"card-carousel__date small-body\">10 June, 2026<\/p>\n                                                    \n                                                                                                            <h3 class=\"card-carousel__card-title pre-headline\">Inclusive Research at Pace: How AI Helped Us Listen to the Users Who Are Hardest to Reach <\/h3>\n                                                                                                    <\/div>\n                                            \n                                            <div class=\"card-carousel__card__image\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1024x536.jpg.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1024x536.jpg.webp 1024w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-300x157.jpg.webp 300w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-768x402.jpg.webp 768w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1536x805.jpg.webp 1536w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-2048x1073.jpg.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/div>                                        <\/a>\n                                    <\/article>\n                                <\/div>\n                                                                                            <div class=\"swiper-slide card-carousel__slide\">\n                                    <article class=\"card-carousel__item\">\n                                        <a class=\"card-carousel__card\" href=\"https:\/\/www.version1.com\/en-us\/blog\/define-the-problem-before-ai-solves-the-wrong-one\/\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                                                                                            <div class=\"card-carousel__badge small-body\">Blog<\/div>\n                                            \n                                                                                            <div class=\"card-carousel__body\">\n                                                                                                            <p class=\"card-carousel__date small-body\">14 June, 2026<\/p>\n                                                    \n                                                                                                            <h3 class=\"card-carousel__card-title pre-headline\">Define the problem before AI solves the wrong one <\/h3>\n                                                                                                    <\/div>\n                                            \n                                            <div class=\"card-carousel__card__image\"><img decoding=\"async\" width=\"1000\" height=\"898\" src=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted.png.webp\" class=\"attachment-large size-large\" alt=\"Two professionals collaborating on a tablet with AI interface displayed on screen in a modern office setting\" srcset=\"https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted.png.webp 1000w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted-300x269.png.webp 300w, https:\/\/www.version1.com\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted-768x690.png.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" \/><\/div>                                        <\/a>\n                                    <\/article>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"card-carousel__scrollbar\">\n                            <div class=\"card-carousel__scrollbar-thumb\"><\/div>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Understand what is not working, what is causing it and how to improve it. We help organisations design better services, experiences, processes and ways of working.<\/p>\n","protected":false},"featured_media":9914,"parent":9724,"menu_order":0,"template":"","class_list":["post-6065","services","type-services","status-publish","has-post-thumbnail","hentry"],"acf":[],"translations":[{"blog_id":1,"post_id":6065,"name":"Europe","code":"EN-GB","hreflang":"en-gb","url":"https:\/\/www.version1.com\/services\/strategy-design-and-change-consultancy\/user-centred-design\/","is_current":false},{"blog_id":13,"post_id":6065,"name":"Americas","code":"EN-US","hreflang":"en-us","url":"https:\/\/www.version1.com\/en-us\/services\/strategy-design-and-change-consultancy\/user-centred-design\/","is_current":true}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-centred design | Version 1 (US)<\/title>\n<meta name=\"description\" content=\"Design user-centred services that improve 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