Strategy, design and change
We don’t just create technical solutions or design interfaces. We discover what’s important, design what matters and create what’s needed.
What we do
Our Strategy, Design and Change services ensure your most ambitious programmes of modernisation, new product creation and digital transformation are underpinned and delivered through:
- Strategic vision: Setting a meaningful direction, designing how to reach it, and defining its success measures.
- Designed experiences: Rooted in real evidence (not assumed requirements), to create simple, efficient and clear services that work for real people.
- Sustainable change: Ensuring people, culture, processes and structures are considered from the start. They are integral to adoption and long-term success.
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Strategy
Our advisory specialists help organisations make sense of complex problems, particularly when our clients don’t know where to start. They are comfortable with ambiguity and challenge decision-makers to think differently.
They advise UK and Irish governments at the highest level, while also guiding boards and leaders across global organisations. -
Design
Our design team is made up of over 200 home-grown, high-performing consultants. They design creative experiences that don’t just look good, but genuinely work for your end user and your back-office operations.
Their expertise includes: accessibility, user-centred design, user research, and the application of best practice standards. -
Change
Our skilled practitioners help organisations build trust across cultures and manage the impact of change realities, including fatigue and resistance.
Change is never treated as an afterthought; we consider it throughout delivery, from shaping culture and managing adoption, defining operating models and uplifting capability. All helping transformation stick.
Whether you are shaping a strategy, fixing a programme, or preparing for change, we can help you think clearly and move forward with confidence.
We deliver confidence
Organisations are being asked to deliver more change, at greater pace, and with higher levels of scrutiny than ever before. Service transformation, digital delivery, policy reform and AI adoption are now deeply connected, and success depends on treating them as such.
Where we most often add value:
- Turning strategy into services that work in practice
- Designing digital change that users understand and adopt
- Introducing AI and automation with confidence, trust and governance
- Keeping complex programmes focused on value, not just activity
- Designing services people actually use, grounded in real user insight.
Business & digital strategy
Service & product design
Change & organisational structure
Discovery & user research
Experience & accessible design
Operating model & capability uplift
AI & automation strategy
Business analysis
& insight
Product management & service ownership
Policy redesign & implementation
Content & product design
Performance analysis & measurement
Why clients choose us?
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We bridge strategy and delivery
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We design for people, not just systems
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We reduce risk while enabling progress
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We leave organisations stronger, not dependent
