
GreenOps
Greener, leaner IT. Reduced risk. Competitive edge.
Enable your customers to meet environmental goals, drive business value, cut environmental impact, and lead in a climate-conscious world
Decarbonising and dehydrating digital and AI
Greenhouse gas emissions are a key driver of climate change, and reducing them helps mitigate environmental, regulatory, and reputational risks.
Water use, particularly in data centres, is a growing concern as digital demand increases — often contributing to water stress in vulnerable regions.
Our GreenOps services, powered by Greenpixie, offer a practical framework for managing the environmental impact of digital and AI services, enabling organisations to make informed decisions about energy use, emissions, and water consumption.
GreenOps is our operational process aimed at optimising digital services by reducing the environmental impact through shared responsibility and accountability. It aligns well with FinOps, aiming to improve carbon, water, and power efficiency in cloud, on-premise and hybrid environments – which often also reduces costs.
By promoting efficient IT operations, supplier transparency, and low-impact digital architectures, GreenOps, underpinned by our ASPIRE environmental level agreement (ELA) helps reduce Scope 3 emissions from cloud services and supports more sustainable digital practices.
Addressing sustainability concerns with GreenOps
Businesses must adhere to stringent legislation and regulations aimed at reducing environmental emissions. These mandate the implementation of eco-friendly practices and technologies to curtail their environmental impact. Examples of these include:
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UK government Social Value Model Award criteria
The UK Governments Social Value Model Theme 3 ‘Fighting Climate Change’ aims to drive policy outcomes of effective stewardship of the environment. The model award criteria (MAC 4.1 and 4.2) also aim to drive additional environmental benefits in UK public sector procurement and features on many customer tenders.
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US federal and state-level regulations
The EPA’s Environmentally Preferable Purchasing (EPP) Program continues to support federal environmental goals. State-level climate disclosure laws are expanding, impacting major organisations. GreenOps helps clients comply by offering tools to track emissions, meet regulations, and enhance governance.
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ROI Office of Government Procurement (OGP)
OGP Guidance on Green Public Procurement (GPP) mandates or encourages public bodies to include environmental criteria in tenders, focusing on energy efficiency, reduced greenhouse gas emissions, circular economy principles, and life-cycle costing. The Programme for Government (2020) commits to using public procurement as a lever for achieving net zero emissions by 2050.

Case study
Since 2021, our client’s Azure platform optimisations have reduced complexity, improved efficiency, and cut cloud costs.
Non-production environment consumption decreased by 70%, with further enhancements identified that could lead to a further 21% reduction in carbon emissions.

Case study
Our client aimed to accurately report carbon, power, and water usage from its day-to-day Azure operations. Our GreenOps service met this goal, complying with their security standards while calculating Azure-related emissions, including Scope 3.
Our dashboard provides robust, actionable insight that supports regulatory scrutiny and enables continuous impact reduction.